Presenting: A small deconstruction of the Editors Weblog interview with the Associated Press’ Jim Kennedy. The interview (and reporting) left me confused.
“One is to start creating pages of aggregated content based around news stories and topics, which would allow readers to find the most authoritative local sources for the news they are searching for.”
So … these pages are going to be dedicated only to stories of local import — like “Mayor gives a speech”? There aren’t really “authoritative local sources” for anything on a national level — all the papers rely on the AP for their stories. But is it the case that users are having trouble knowing what the standard “local sources” are in their town?
Which leads to the next point:
“Also, he asserted, search engines “point people indiscriminately” towards sources, rather than towards the news’ local paper which should have the most authoritative article. The AP hopes instead to offer more of a guide to a topic, with sources that are more intelligently chosen.”
Again, the article doesn’t answer: Who are the enemies here? There are so few towns with multiple professional news outlets. A newspaper and some TV stations — all of which, I would think, count as “authoritative local sources,” especially considering that most are probably AP subscribers and would be a part of these incoming portals. And what if the most authoritative local source instead sends is stories out on, say, MCT?
So if not these outlets, then perhaps the target is bloggers — ones who grab AP copy from Google or Yahoo, post a link and offer a few comments?
“[The AP aggregation pages] will have URLs so that they can be ‘tweeted’ or linked to on social networking sites but they will not be a destination in themselves: “This is a distribution strategy, not a destination strategy,” Kennedy confirmed.”
This is confusing on so many levels. “They will have URLs.” Well, yeah, they’re Web pages. Should I expect otherwise? “They will not be a destination in themselves.” I understand, I think, that he’s saying that the pages will serve only to feed readers to the “authoritative local sources.” But (a) it still strikes me as contradictory for the AP to say they want to drag traffic currently going elsewhere to their own pages and to say they just want to pass readers along; and (b) does the AP think the same number of readers are going to follow through to the local site as go to the aggregated site? Most readers skim the headlines to begin with, right?
“The second aspect is the AP’s mission to “keep up the fight to protect content from misappropriation and protecting it from those who don’t pay.” He clarified that the he was not talking about “small time bloggers who post a link to a story,” rather “people and entities who come along and scrape content systematically and have no intention of licensing it.””
Hm. Well, that kills the blogger theory from a moment ago. So if the AP isn’t targeting bloggers but these big-time scrapers, then, well, who are they talking about? The story doesn’t provide links — did anyone ask him? Maybe I’m not looking hard enough. What sites is he talking about and how much traffic are they dragging away from the “authoritative local sources”?