I don’t know enough about Politico’s audience

This Columbia Journalism Review article I heard about from @ccadelago has a lot of truth to it, I think, but I wonder whether it should come with an important caveat in its use of Politico.com to argue “the life cycle of a story is no longer the simple reporting-writing-editing-publication; it’s now reporting-writing-editing-publication-syndication-conversation.”

That seems more true when you’re fighting for people who are tapped into a flood of information online. I’m thinking people who have some time, maybe an interest in politics, and who care about HuffPost and Drudge.

But what about everybody else? How useful is Garber’s argument for a local news organization whose audience is comprised of people seeking some specific information about their community — and then going off to knit? These news organizations don’t have nearly the competition of the DC media world. Need they be as gung-ho as Politico for Web eyeballs? For, as the article suggests, Politico’s strategy has implications for the kind of coverage that emanates from it.

And not having read the New Republic article yet, I’m not sure what it concludes the Politico’s goals are apart from, as Garber mentions, is “to be the most talked-about and cited in that day’s news cycle.”

But I still feel I can ask: Which news cycle is that? Who’s paying attention to it and what are their demands?

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